🐟How a Poor Fishing Village Became the World’s Most Expensive Postcard ?☀️🏖️🌊🇮🇹
It’s hard to imagine now — pastel houses stacked on cliffs, cafés full of influencers, sunbeds lined like jewels on the sand.
But a century ago, Positano was quiet, humble, and poor.
Before the war, most families lived from fishing, lemons, and hard work.There were no luxury hotels or boutiques — just simple homes clinging to the rock, nets drying in the wind, and children running barefoot through steep alleys.
In the 1950s, everything changed. Writers and artists discovered its beauty — John Steinbeck came here and wrote, “Positano bites deep. It is a dream place that isn’t quite real when you are there and becomes beckoningly real after you have gone.” That sentence changed everything.
Tourism poured in. Houses once worth nothing became worth millions.Fishermen sold their boats and turned their homes into pensions.And little by little, the village turned from survival to luxury — from the sound of waves to the click of camera shutters.
Today, Positano is still breathtaking — but it’s also a mirror. It shows how beauty can lift a place up, but also how easily it can be lost beneath the weight of its own fame.
Some locals still remember when the only traffic was donkeys, when lemons hung over every wall, when the sea was their clock.
Ask them about those days — and they’ll smile. Because before the world arrived, Positano belonged to them.
#positano #visitpositano #visitamalficoast #visitnaples #withsal
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