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Nestled on the Amalfi Coast, Positano is often touted as one of Italy’s most picturesque towns, and for good reason. With its cascading houses, breathtaking sea views, and vibrant atmosphere, it’s hard not to be mesmerized by its charm. While every corner of this place is photo-worthy, there is much more to do beyond just taking stunning photos. If you’re planning a trip to Positano, Italy, I have compiled a round-up of the 20 best things to do in this bucket-list destination. These will include a variety of things to do such as free things to do in Positano, romantic things to do in Positano, things to do in Positano at night, things to do in Positano for a day, and unique or unusual things to do in Positano.
What Is Positano Italy Famous For
Positano is renowned for its dramatic cliffside location and vibrant blend of colors. The town is famous for its picturesque beaches, notably Marina Grande and Fornillo Beach, both offering stunning settings for relaxation and sunbathing. Additionally, Positano is celebrated for its charming, narrow streets lined with boutique shops, stylish beach clubs, lemon desserts, and delectable eateries.
Related : Best Restaurants in Positano , Where to stay in Positano
What To Do In Positano
🟡 Relax on the Beach
You can take in the atmosphere and admire the stunning views with a relaxing day at the beach in positano.. Two notable beaches in Positano are Spiaggia Grande and Fornillo Beach. The main beach, Spiaggia Grande, also known as Marina Grande Beach, is perfect for people-watching and soaking in the vibrant atmosphere. The beach is lined with cafes and restaurants where you can enjoy a meal with a view. It’s also the main departure point for boat tours, making it a hub of activity.
Spiaggia Grande is known for its iconic location at the bottom of the vibrant cliffside. You can rent chairs here for the day and enjoy sipping on cocktails while laying in the sun. I recommend getting there early for your top choice of spot and a smaller crowd. You can also avoid crowds and have more privacy at one of the many beach clubs.
If you’re looking for a more laid-back beach experience, Fornillo Beach is the place to go. A short walk from the heart of Positano, it offers a more tranquil environment compared to the bustling Marina Grande. Here, you can soak up the sun, swim in crystal-clear waters, and enjoy a more relaxed vibe.
🟡 To do Shopping in Positano
At the end of the 1950s, the small fishing village of Positano started becoming one of the most sought-after destinations for visitors looking to experience "la dolce vita". That’s when Positano fashion began to emerge, influencing not only the look of the tourists who crowded its beaches, but also that of the international jet set. It all began with pezze: hemp and cotton fabrics hand-dyed in bright colors. These fabrics were the basis for the creation of the first Positano-style dresses: loose, low-cut, embellished with lace and perfect for Mediterranean days spent at the beach.
In the 1960s, Positano fashion became synonymous with "la dolce vita". Famous jet-setters such as Jackie Onassis and Brigitte Bardot began wearing these traditional dresses and sandals, establishing the trend as an iconic look of the Amalfi Coast .
Related : Positano Shopping list with Sal
🟡 Take a Private Boat Tour
A private boat tour is one of the best ways to experience Positano and the Amalfi Coast. These tours offer a unique perspective of the coastline, with opportunities to swim in secluded coves and explore nearby Amalfi Coast towns at your own pace.
Taking a boat tour in Positano is an incredible experience and there are many options to choose from. You can choose from enjoying the breathtaking views of Positano during a sunset cruise, a private charter where you decide the itinerary or even take a day trip to Capri!
You can book a private sunset cruise that include a bottle of Prosecco and some light snacks. It is truly the perfect end to a fantastic day spend enjoying the beach. There are a variety of charter options available located next to Spiaggia Grande but booking in advance is recommended during the busier months.
🟡 Stay at a Hotel With a View
You would adore the hotel , Casa Albertina . The views are great, the location is ideal, and it has a fantastic breakfast you can enjoy on their terrace balcony. The staff is fantastic as well!
For a touch of luxury, consider staying at Le Sirenuse , one of Positano’s most famous hotels. With its breathtaking views of the Amalfi Coast and impeccable service, it’s a splurge that’s worth every penny. Even if you’re not staying here, you can visit Le Sirenuse’s restaurant, La Sponda, for an exquisite dining experience.
Related : Where to stay in Positano
🟡 Hike the Path of the Gods (also known as Sentiero degli Dei)
If the stairs already all around town were nothing to you then this is an activity you will enjoy! For those who enjoy outdoor adventures, hiking the Path of the Gods is a must. This scenic trail offers stunning views of the coastline and provides a unique vantage point of Positano from above. This scenic mountain trail is approximately 4.5 miles long and takes about 4 hours to complete.
Related : Path of God
🟡 Enjoy the Beach Clubs
Visiting a beach club is a quintessential Positano experience. Positano is home to several chic beach clubs where you can rent a sunbed, enjoy a refreshing drink, and savor some delicious food. These clubs offer a fantastic way to experience the beach in style and comfort. There are many beach clubs to choose from and range from casual to elevated. Some popular ones include Arienzo Beach Club Positano and La Scogliera Positano.
Related : Best Beach Clubs on the Amalfi Coast
I always stay at Spiaggia Grande Beach Club during my visit as it is easily accessible from the town. It’s highly recommended to make reservations in advance during the high season (May to September).
🟡 Visit a Rooftop Bar
There are many rooftop bar options to choose from in Positano. A rooftop bar is the perfect spot to relax and take in the natural beauty of Positano. The very first spot i go after arriving (well, second if you count coffee) is Franco's Bar ! I recommend arriving right when they open for the evening to get a front-row spot there. It’s hard to beat enjoying the sunset over the sea with a cocktail.
🟡 Sip on Some Limoncello and Lemon Sorbet
The Amalfi Coast and Positano are known for their abundance of lemons, and while in Positano, sampling the Limoncello is a must-do experience. Limoncello is a traditional Italian liquor derived from blending simple syrup, alcohol, and lemon zest. It is usually served in a shot glass but is meant to be drunk slowly to fully appreciate it. Limoncello is often served at restaurants after you finish dinner and pairs well with desserts.
You can also enjoy it as a Limoncello Spritz. Lots of the local shops and bars have samples available and can package a bottle for you to take home. Don’t forget to enjoy some other lemon desserts like Positano’s famous lemon sorbet.
🟡 Plan a Day Trip to Amalfi and Ravello
While Positano is enchanting on its own, a day trip to nearby Amalfi and Ravello is a great way to explore more of the Amalfi Coast. These towns offer their own unique charm and are well worth a visit.
Related : 20 best things to do in Amalfi Town - The Romantic Ravello : 10 ultimate things to do in Ravello
🟡 Visit the Church of Santa Maria Assunta
The Church of Santa Maria Assunta is a must-see when visiting Positano. Its striking dome, adorned with colorful tiles, is one of the town’s most iconic landmarks. Inside, you’ll find beautiful frescoes and a serene ambiance that’s perfect for a moment of reflection.
🟡 Day Trip to Capri
Capri is a luxurious island in the Tyrrhenian Sea and a top tourist destination. It is home to upscale fashion and dining. It takes about 40 minutes by boat from Positano and there are many ferries and boat tours each day. If you are visiting the Amalfi Coast or Positano for a few days or more, I recommend taking a day trip to Capri.
Related : One day itinerary on Capri
🟡 Use the SITA Bus for Exploring
To explore beyond Positano, the SITA bus system is a convenient option. It connects Positano with other Amalfi Coast towns, making it easier to discover more of this beautiful region without the hassle of driving.
🟡 Savor Local Cuisine
No visit to Positano is complete without indulging in the local cuisine. From fresh seafood to delicious pasta dishes, there’s no shortage of fantastic places to eat in Positano. Be sure to try some local specialties and enjoy the vibrant flavors of Italian coastal dining.
🟡 Enjoy a Romantic Dinner in Positano
There are many fine dining options in Positano that are perfect for a memorable evening. You can check out my Best Restaurants in Positano for more details about where to eat in Positano and what to know before you go. I enjoyed a lovely evening at both Bruno Ristorante and Da Vincenzo during my most recent visit, which was some of my favorite spots.
Related : Best Restaurants in Positano
🟡 Experience the Nightlife
The nightlife is definitely more laid back than the large cities but makes for a lively evening. Most places around the town are stylish cocktails bars with a smart casual dress code. Recommended spots include Le Sirenuse Champagne Bar, Music on the Rocks, Bar Bruno, and Il Tridente.
Related : Amalfi Coast Night Life
🟡 Pick Up a Souvenir From Art & Craft Gallery
Giancarlo Angeloni’s art gallery - Giancarlo Angeloni - in the heart of Positano is probably my favorite shop ! The owner is so nice, and he took the time to help me pick out the perfect painting. I collect paintings during my travels, so this was very special to me to be able to meet the painter himself. The paintings varied in canvas size and offered all different views of this beautiful city.
🟡 Take A Cooking Class
Positano offers several excellent cooking classes where you can immerse yourself in Italian culinary traditions. Below are a few popular Positano cooking classes:
Hands-On Pasta and Tiramisu Class in Positano with Local Family
Small-Group Cooking Class in Positano: Gnocchi, Tiramisù & Drinks
Ravioli and tagliatelle class at local's home in Positano
🟡 Visit the Positano Fruit Stand
Salvatore Milano’s lemon stand is located on the roadside on the outskirts of Positano and can be reached by taxi or scooter. His fruit and vegetable stand has become Instagram famous, winning the internet over with its charm. He is so nice when we stopped by and offered to take my girlfriend photo by his decorated stand. If you are going to take photos, be respectful and purchase something from the stand or even provide a tip. We ended up buying some fruit while there to bring back to our hotel and it was great!
🟡 Watch the Sunset or Sunrise Over Spiaggia Grande
Positano is known for it’s stunning views, and sunset or sunrise is no exception! Make sure to wake up early to enjoy at least one sunrise and also plan yur meals with views around experiencing sunset. There is no shortage of stunning views in Positano, and you can plan your meals (highly recommend reservations in advance!) using my Positano Restaurant Guide : Best Restaurants in Positano
Is Positano Worth Visiting?
It’s clear that this coastal gem is more than just a postcard-perfect destination; it’s a place that invites you to immerse yourself in its vibrant culture, breathtaking views, and warm hospitality. Whether you’re lounging on the beaches, exploring the charming streets, or taking in the breathtaking views from a boat, Positano offers a truly magical experience. Each visit reveals something new, making it a destination you’ll want to return to time and time again.
So, is Positano worth visiting? Absolutely! With its stunning scenery, rich history, and charming atmosphere, Positano is a slice of paradise that should be on everyone’s travel bucket list. Let me know what you are most excited about for your trip to Positano below.
If you are interested in more resources to help plan your trip check out my Group/ blog posts, including my complete list of all the cities on the amalfi coast Travel Tips : Atrani , Minori , Maiori , Amalfi , Furore , Praiano , Conca dei Marini , Sorrento , Nerano , Vietri sul Mare , Vico Equense , Massa Lubrense and Naples . You can always follow my account on facebook Salvatore Nicolella (Salvio) .
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